out in the field

An entry level position for large format advertising is ideally in design, or artwork preparation. This position is all about talent and how capable you are at producing designs and art that sell. The closest industry, the sign and print industry requires more technical knowledge of key hardware (printers, computers, software) that can be used in the production side of advertising, and information design. For someone to succeed in either, creativity is a vital ingredient in any portfolio.

Knowledge of adobe products is almost a requirement nowadays for any position involving design or advertising. However, with the inconsistent job market outlook, designers need to sell themselves in more ways than one. Skills and training in various software and equipment can only boost your appeal to employers, looking for a jack of all trades. It seems the modern graphic artist must be skilled in imagery/sound/video production/printing/web work/ and all the in betweens.