brand identity

I love brandy identity. It's almost like playing the part of a magician, where you can turn something into something completely different just through the power of word, color, graphic, position and size. I think its interesting how someone can associate something within a community or role by using these fundamentals. Here's a list I've gathered of what I believe to make up a brand identity or manners in which a brand is influenced.

Perception is important to an identity. It's perhaps the most basic of all the values that go into making up a brand. Essentially it's what you want people to think of when they think of your brand. easy.

Senses. Our senses create input that we process and take in as information. when you walk into an abercrombie retail store blindfolded. what senses are immediately raped? Utilizing the primary senses of our body as a way to identify with something is a great technique.

At it's most primitive form, the retail/consumer relationship thrives on the belief that selling and marketing a product to an individual is greatly enhanced when you can convince your market that your product is essential, needed, or even better, desired.

Name. You may not like it, you may not hate it, but you'll definitely remember it if it's carried out correctly. Getting a consumer to remember or associate information based on a product or service is one of the primary goals of brand identity



Emotion